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U.S. Bank x WNBA

 

U.S. Bank


When we learned that women’s lack of confidence hindered their financial growth, it became the focus of our campaign announcing U.S. Bank’s partnership with the WNBA. We created this spot to inspire women in the WNBA and women everywhere to feel confident in themselves, so they can make better, faster, and stronger financial moves. 

 
 

We were lucky enough to work with 3 WNBA players who are a part of the Changemakers Program. Our main spot is VO’d by Betnijah Laney (NY Liberty).

Betnijah, Dearica Hamby (Las Vegas Aces) and Napheesa Collier (Minnesota Lynx) VO our social spots, which remind women they can do it all both on and off the court.

 
 
 

Art Director: Erika Casales
Client: U.S. Bank
​Agency:
McCann New York