Ticonderoga

People, by nature, make mistakes. Every single day. It’s part of our DNA. Although, it is inevitable. it is fixable in some situations—if you have the right tools. Our pencils are known for having the softest erasers because Ticonderoga welcomes change and revision.

The thing about pencils is they come with an eraser. The eraser on a Ticonderoga pencil is the smoothest.  This campaign focuses on the Ticonderoga eraser. Sometimes, when we write things down we have to make an adjustment and that’s okay. Using a familiar tactic we’ll show that Ticonderoga pencils are made for people who change their minds.

So, go ahead, and write it down. It’s not permanent….it’s Ticonderoga.  

Priorities Change
Print + Banner

When you flip the page eraser shavings will emerge from the seam revealing the rest of the copy.