Challenge: How can Verizon sell this child’s smartwatch to parents.

Insight: It’s not enough for a child to want something. Parents need more incentives before making a purchase these days.

Idea: Growing up can be exciting for kids, but hard on parents. Letting go can be scary. That's where the Gizmo watch by Verizon comes in. This smartwatch gives kids an exciting new piece of tech, while also giving parents the peace of mind they truly deserve.

Let’s highlight the simple truth that Disney Gizmo Watch by Verizon gives both parents and kids exactly what they want.