3M School Zone Safety
IDEA: 3M committed to improving 100 school zones across the globe.The 3M School Zone Safety campaign reworked street signs,
added reflective lines on roads, and painted distinct crosswalks, so that students have a safer journey to school.
Because for kids to get an education, first they have to get there.
INSIGHT: Road safety is a massive issue across the globe, especially for children making their way to school.
Many school zones and surrounding roads don’t have proper signage or lighting.
And many children (and drivers) aren't aware of the rules of the road.
This global campaign showcases the real school zones that 3M implemented their technologies in.
We shot in Mumbai, Mexico City, and St. Paul to show the breadth of this impact.
These before & after shots lived on social to showcase the school zones before and after 3M.
The following work was pitched, not produced. But, we loved the idea too much to let it sit in the Webcargo universe.
We designed this children's book to teach school aged kids about road safety in a way they could understand.
The book used physical elements from 3M products such as reflective tape and luminant crosswalk paint that they could touch and engage with while they learned how to be safe. Our plan was to distribute it to schools across the nation, specifically in school zones that 3M reworked.
